The Perfectmother site is alive! (ish, there a link still to sort out). Made in 2002 by Jeremy with music by Jake and Steve, then lost in 2010. Many thanks to Sandie, Daniel, Aimee and Crispin for its rescue from a website graveyard and it reanimation.


In my work I explore the visual and verbal material that surrounds us by reworking and re-examining the often-overlooked trappings of our culture. My practice investigates the processes of communication and persuasion used on both domestic and international scales. I work across video, performance and sculpture.

I work with diverse source materials; government health warnings, Health & Safety signage, ‘bureaucratic small print’, hand-written signs, brand mascots and shop fittings. I attempt to isolate and pick apart these items in order to probe how they function.

My work appropriates numerous visual languages, re-circulating their symbolic components to disrupt the logic of our assumptions. I reorganise familiar elements from multinational corporate advertising, to vernacular promotional material, via the icons of art history and the rhetoric and actions of those with authority, power and influence.

I am fascinated by the way people attempt to define themselves through the things they purchase and believe and are told. How, in this world of hi-viz, feedback and date release forms, we collude in our own manipulation by becoming devotees of product designers, advertising executives, spin-doctors and charlatans.

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